Consumers Digest

How can I motivate users of a website to generate content (product reviews and guides)? Final objective=SEO

Public Comments

1. Generally, the biggest sites pay a penny per op, or something along those lines. Perhaps you could offer a ranking or rating system. Or maybe levels of users to get people interested. Give out awards for the best each week or month or something. Hand out tons of compliments and perks to those who produce.
2. you do not have to, there is already a lot of such things online