Consumers Digest

How can Best Buy afford to cell phones for free online while the original service provider can not?

Like how Best Buy sells the T-Mobile Sidekick 2008 cell phone online for FREE but when you order off of T-Mobile's website it costs $100... how does Best Buy do this? Aren't they losing money by selling it for free?

Public Comments

1. The original service provider mostly only cares about that monthly fee they are collecting from you. Once you are already a customer they will not offer you a free phone, because they already have you. The free phone "gimmick" is to attract new customers, hence getting more monthly contracts. http://www.cellitused.com